Sample Size Calculator (Surveys)

10,000
calculated
calculated
Type in any field to change it. Press × on a value to calculate that field instead.

How to use this calculator

Choose the confidence level, set the margin of error and the population size. Leave the expected proportion at 50% unless you have a prior estimate. Round the result up.

Formulas

n₀ = z² p(1 − p) ÷ E² n = n₀ ÷ (1 + (n₀ − 1) ÷ N)

Worked example

95% confidence, ±5%, p = 50%, population 10,000:

  • n₀ = 1.96² × 0.25 ÷ 0.0025 = 384.1 → 385
  • With the population correction: 370 responses

Typical sample sizes (large population, 95%)

Margin of error Sample size
±10% 97
±5% 385
±3% 1068
±2% 2401
±1% 9604

Account for non-responses: if you expect a 20% response rate, invite five times as many people.

Frequently asked questions

How many people do I need to survey?

For a large population, 95% confidence and ±5% margin, about 385 responses. For ±3%, about 1,068.

Why use 50% for the proportion?

It gives the largest (safest) sample size when you don't know the expected result.

Does population size matter much?

Only for small populations. Above about 20,000, the required sample barely changes.

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